How to get the most out of your conference attendance

Sponsored by: Terrapinn Inc. USA
Session ends: Closed
Expert: Caroline Hornby, Marketing Director, Terrapinn Inc.


We’ve all attended conferences and some of us have arrived wondering – where do I start? Conferences are an investment and whether you are attending, speaking, or exhibiting, we all want to get the most out of our investment. So if you have ever wondered about how to choose the right conference, how to prepare for a conference, or how to get a speaking slot, then this is the perfect session for you. Please join us for our Ask the Expert session and ask any and all questions you may have about conference attendance.

Questions & Answers

I don’t have a big budget, but would really like to build some momentum around a new product being launched at an upcoming conference. What strategies would you suggest I employ prior to and at the conference?

If you want to really highlight a new product the best way to do this is by becoming a sponsor or exhibitor. This will ensure that the conference organizers work with you to really get your product launch the attention it deserves – on-site branding, speaking slot, product demos, exhibition booth and so on. But, […]» Read More

What would you suggest I do to prepare to attend a conference, keeping in mind that I don’t have a lot of time to prep prior to leaving the lab?

Preparing to attend a conference should begin before you actually go to your first session. Everyone is understandably busy these days, but taking the time to do some prep will greatly enhance your on-site experience, ensuring that you get the most value out of your attendance. Approximately 2 weeks before the event I recommend reviewing […]» Read More

What is the best way to tackle the exhibit hall? I am interested in taking a look at the different booths, but I always feel overwhelmed and usually only make it down a few aisles before I run out of time.

The best way to tackle the exhibit hall is to set yourself some realistic goals and then plan accordingly. Which exhibitors could potentially have the biggest impact on your business? They are the booths you want to make sure you visit at the event. Make sure to review your needs, and keep them in mind […]» Read More