Selecting the right media formulation is an essential part of optimizing cell culture conditions for both research and production workflows. With numerous variables to consider—such as cell type, media composition, formulation format, and the presence of specific additives—the search for an appropriate media solution can be time-consuming and complex. Gibco™ MediaSelect Tool is designed to simplify this process. This intuitive, interactive tool guides users through tailored media options based on specific experimental requirements.

By applying filters for culture type, media formulation, volume, and format, the tool helps researchers efficiently identify media that meet both scientific and practical needs. A particularly helpful feature is the ability to compare non-proprietary formulations side by side, allowing for an informed assessment of media components and compatibility. For unique experimental setups, the tool also offers the flexibility to customize media, reducing the need for trial-and-error and supporting more consistent outcomes. Ultimately, the Gibco™ MediaSelect Tool saves time and enhances confidence in media selection.

How the Gibco™ MediaSelect Tool Works

To demonstrate the tool, I began by selecting my culture type—either Classical or Expression/Production. For this walkthrough, I chose Expression/Production.

Next, I was prompted to specify what I intended to express—protein or viral vector. I selected viral vector.

From there, I chose the specific viral vector type, selecting AAV (Adeno-Associated Virus). This step allowed the tool to refine the media options to those best suited for AAV production.

Following that, I selected Viral Production Medium and continued to the next step.

The tool then generated a curated list of media formulations matching my criteria. Each result included the ability to view detailed product information and, where applicable, customize the media composition to fit the specific needs of my experiment.

When I clicked into one of the media options, I was presented with extensive product details, including specifications, pricing, usage recommendations, FAQs, supporting documents (such as application notes), and even an AI-powered Q&A feature to answer questions about the product in real time.

A Valuable Resource for Researchers

The Gibco™ MediaSelect Tool stands out for its clean, user-friendly interface and depth of content. Whether you’re new to cell culture or working in an advanced production environment, this online tool is a valuable resource for navigating the wide range of available media. Its flexibility and guidance make it easier to match media formulations to specific applications, enabling researchers to focus more on their science and less on searching for the right media.

Explore the tool for yourself –thermofisher.com/mediaselect